Iouri Podladtchikov has delivered the stunner of these Sochi Games, besting American snowboarding icon Shaun White in the halfpipe to win the gold medal.
The 25-year-old from Switzerland, who was born in Russia, figures to have his name all over the news in the coming days after beating the two-time defending Olympic champion. So you better learn how to say it.
It's pronounced YOU'-ree Pod-LAT'-she-kawv.
You know what? Come to think of it, probably just best to call him by his nickname: I-Pod.