Southern California hadn't even finished the first half of its home opener before the Coliseum crowd erupted in boos for its inept offense and full-throated chants of "Fire Kiffin!"
Lane Kiffin heard it all night long during a disheartening 10-7 loss to Washington State.
And while the fourth-year coach isn't about to agree with the instructions, he couldn't argue with the sentiment.
"That's not a performance that anybody should have to pay to see," Kiffin said.
USC (1-1, 0-1 Pac-12) was knocked out of the AP Top 25 with an embarrassing offensive performance against the Cougars, who held the Trojans to their fewest total yards (193) and single-game yards passing (54) since 1998.
While USC's defense was dominant, the talent-laden offense was shockingly poor, with two quarterbacks struggling equally.